When Nichole Beyer took over Quality Carpet + Flooring, her family's flooring business, she inherited a legacy built on strong customer service and local reputation. However, the flooring industry was undergoing a significant digital shift. Traditional word-of-mouth marketing was no longer sufficient to compete with the growing influence of large box stores and online retailers. Quality Carpet + Flooring needed a robust online presence and a strategic digital advertising approach to connect with modern consumers and stand out in a competitive market.
Quality Carpet + Flooring turned to Cyncly Websites to address their digital challenges. Cyncly Websites provided a comprehensive digital platform tailored to their needs. This included a custom-designed, top-of-the-line website, an extensive product catalog, and integrated live chat functionality to enhance online customer engagement. Crucially, Cyncly's expertise guided Quality Carpet + Flooring in developing an "all-in" digital advertising strategy, focusing heavily on Facebook Ads. This approach allowed the business to broadcast its unique story, community ties, and unparalleled customer service to a wider audience, effectively bridging the gap between their strong local identity and the demands of the digital marketplace.
The strategic shift to an enhanced online presence and dedicated digital advertising with Cyncly Websites yielded immediate and measurable success for Quality Carpet + Flooring. The most significant outcome was a 50% increase in website leads, demonstrating the direct impact of their focused digital efforts. This surge in leads allowed Quality Carpet + Flooring to not only maintain but expand its customer base, effectively competing with larger market players. The solution enabled Nichole Beyer to modernize her family's business, ensuring its continued success and preserving its proud legacy within the Englewood community by connecting online interest directly to in-store experience.
