Introduction
LP Designs is a fast-growing kitchen and bathroom design business, specializing in cabinets and countertops, which is securing more sales with Design Flex. Owned and run by Leah Gunnels, an NKBA-certified designer who works directly with homeowners as well as builders and interior designers, the company provides design services and also oversees installations.
LP Designs operates out of a 1000 sq ft showroom in Cookeville, Tennessee, which houses displays and samples from Showplace Cabinetry and Kitchen Cabinet Distributors plus hardware from Top Knobs.
By utilizing Design Flex’s sophisticated design and 3D rendering tools, LP Designs can work faster while producing more accurate, higher quality renders, resulting in more satisfied customers and additional time to take on additional projects.
In 2023, LP Designs chose 3D CAD software to create spaces for its customers. The business benefitted from being able to provide professional, photorealistic 3D designs to its customer base of homeowners, interior designers and builders. However, importing SketchUp models into designs could prove problematic at times.
Key challenges included:
System overloads: Inputting multiple 3D models into designs could overload the system and cause the computer to crash, adding time to each project.
Limited real time updates: Although the software was fast, complicated designs couldn’t be updated quickly in front of clients, which delayed design changes.
LP Designs transferred over to Design Flex following its launch in March 2025 and the recent and ongoing updates that Cyncly invests in have been game changing.
“The program just runs so much smoother now and is able to handle a lot more”
Leah Gunnels, owner, LP Designs.
Design Flex has helped LP Designs work more efficiently, providing quick, accurate, photorealistic renderings that can be edited in real time in front of clients.
Key features that drove success:
Seamless integration: Enhanced SketchUp integration makes designing bespoke, custom cabinets much easier and enhances collaboration with manufacturer partners.
Fast photorealistic designs: Even complicated designs can now be produced in less than a minute.
Enhanced realism: Refining designs to achieve a photorealistic finish requires much less manual input than previously, saving time on each project.
Better engagement with customers: Accurate, photorealistic 3D renderings help customers visualise how their new space/ cabinetry will look and ensure customer expectations are managed throughout the process.
“Cycles is by far the easiest render engine I’ve ever used. It’s light years faster. With Cycles, I have to do less work than I had to do previously to get designs as close to reality as I can.”
Design Flex has helped LP Designs to provide a professional design service, which in turn has helped to close more sales, develop stronger relationships with trade customers and exceed growth expectations.
- Faster designs: The latest updates have sped up the design process by 80% - 90%.
- 100% fewer design errors: Mistakes have been eliminated and communication with clients is even better.
- 70% conversion rate: 7 out of every 10 deals are now secured.
- Competitive edge: Professional design service differentiates LP Designs from the local competition and leads to more word-of-mouth recommendations.
- Prepared for future growth: Design Flex makes it easy to onboard new designers.
“Design Flex makes a big difference in eliminating mistakes and eliminating miscommunication with clients. I'm able to push forward with seven out of 10 jobs and I do think that has a lot to do with what I'm able to offer with Design Flex. Absolutely it helps with closing the sale.”
