At a glance
Kitchen Mania is a leading, privately owned kitchen design and manufacturing company based in Auckland, New Zealand. With three showrooms across the city, a large in-house manufacturing facility and a dedicated team of 14 designers, the business is known for its high-quality kitchens tailored to the mid to high-end market.
Alongside its retail operations, Kitchen Mania also serves the commercial sector with a focus on multi-unit residential developments. The company employs 23 users of Winner Flex across its design and pre-production teams.
Looking to enhance its customer offering and streamline design processes, Kitchen Mania turned to Cyncly and Winner Flex over 12 years ago – a decision that continues to fuel its growth and innovation today.
Why change was needed
Back in 2012, General Manager Greg Arnold visited the EuroCucina kitchen show in Milan, where he saw Winner software in use by one of the world’s largest kitchen manufacturers. Inspired by the capabilities on display, he returned to New Zealand determined to implement the solution within his own business.
“After seeing what Winner could do, we flew to Melbourne to meet the team at the airport hotel and signed up straight away. We knew immediately it would help transform the professionalism and efficiency of our kitchen designs”
– Kitchen Mania Ltd General Manager, Greg Arnold
At the time, Kitchen Mania was designing around 200 kitchens per year – all using traditional, paper-based methods. The need for more streamlined processes, better visuals for clients, and improved internal collaboration made the shift to Winner an easy decision.
Winner Flex
Winner Flex proved to be the perfect fit for Kitchen Mania’s growing team and ambitious plans.
“The ease of use at the front end and the customer experience is second to none,” says Greg. “The clarity of working plans and the ability to add detail where needed makes it quick and easy for our teams to use.”
Winner Flex has helped transform both the internal workflow and the customer journey, enabling designers to quickly create accurate, detailed kitchen plans while providing customers with realistic visuals that support decision-making.
Over time, Winner has played a central role in the company’s expansion.
“Twelve years ago, we were selling 200 kitchens per year. Now we’re selling over 1,000. That growth is down to a number of factors – but Winner has absolutely been part of that success. It helps our designers work more efficiently, and it helps our customers better visualise their dream kitchens.”
The outcome
Since adopting Winner Flex, Kitchen Mania has seen a range of significant benefits:
● Increased kitchen sales: More than 5x growth in annual sales over 12 years
● Enhanced customer experience: Easy-to-understand visuals and smooth design process
● Improved team efficiency: Faster project turnaround for 14 designers and 8 preproduction staff
● Ongoing innovation: Open API integration and regular updates keep the system future-ready
● Stronger business performance: Winner supports the company’s growth across retail and commercial sectors
“The ease of use at the front end and the customer experience is second to none. We’ve grown significantly over the past 12 years, and Winner has absolutely helped us get there. It helps our customers visualise their new kitchen and helps our designers work faster and more effectively.”
Looking ahead
With continued investment in digital transformation and close collaboration with Cyncly, Kitchen Mania is well placed to maintain its upward trajectory. As the company looks to the future, Winner Flex remains a key part of its design and customer engagement strategy.
The team at Kitchen Mania continues to embrace innovation with Cyncly, including exploring API integrations to link Winner Flex with existing internal systems.
“Only today we had a meeting with Cyncly to discuss what’s coming next,” Greg adds. “The ongoing development and innovation from Cyncly give us real confidence that we’re using the best tools available.”
Discover how Cyncly’s solutions can help your business work smarter and sell more by visiting www.cyncly.com.
“Since implementing Winner, we’ve gone from selling 200 kitchens a year to over 1,000. It’s been a key part of our continued growth.”
– Greg Arnold, General Manager, Kitchen Mania
“Winner gives our designers the tools to quickly create professional, detailed kitchen designs that our customers can easily visualise.”
– Greg Arnold, General Manager, Kitchen Mania
