Gainsborough Kitchens brings designs to life faster than ever with Winner Flex

Mastering software to create the best photorealistic renderings quicker than ever gives Gainsborough Interiors the competitive edge.

Gainsborough Kitchens

The Gainsborough Kitchens story

Gainsborough Kitchens is an independent kitchen design company founded by Alex Jenman in September 1998 in the Lincolnshire market town of Gainsborough. Over the last 28 years, the retail outlet has grown, expanding into buildings adjacent to the original showroom, from which it still operates. Recently, Gainsborough Kitchens expanded the showroom again, utilizing space in its attached warehouse to create another nine kitchen displays.

Kitchens remain 70% of the company’s business but today the showroom also houses five bathroom displays, as well as bedrooms, alongside its 20 kitchen displays. Its suppliers include Symphony, Masterclass Kitchens, Villeroy & Boch and Imperial Bathrooms.

Passionate about design and offering customers a first-class design service, Gainsborough Kitchens provides clients with a fully project managed fitting service that also includes interior design and colour consultations with an interior design company.

Gainsborough Kitchens has been using design software for 27 years and has seen how it has evolved during that time. Having worked with 2020 Fusion software for many years, the company transferred over to Cyncly’s Winner Flex platform and was instantly impressed by the quality of the renders that it produces.

However, the change initially took some getting used to as Director Alex Jenman explains:

“When we first started with Winner it was a bit of a struggle as we’d used a different software for 20 years and the way Winner works is completely different. But I’m now faster than I was with Fusion and the renders are better.”

Enrolling in Cyncly’s training courses proved invaluable to Gainsborough Kitchens and helped Alex and his design team learn how to make the most of the software.

“The training courses are very good. We haven’t really needed to use the helpline as normally you can find the help you need online, which is good because we don’t work office hours when we’re designing. Most of my designs are done in the evenings and weekends when I won’t be interrupted.”

Using Winner Flex enables Gainsborough Kitchens to:

  • Create the clearest, most photorealistic designs possible 
  • Bring designs to life faster 
  • Convert more sales 

“The best designs need the best renders. Gainsborough Kitchens use Winner as our customers deserve the clearest and most realistic presentation possible. Winner provides the quality we need to bring our designs to life and convert more sales.”

  • Smoother sales process: High quality renders provide customers with more confidence in the end design. “Having the best renders is exactly what we need to make the sales process easier.”
  • More engaging customer experience: Faster renders make it easer to collaborate with customers. “If I’m making changes with a customer, I can put a full HD render on the screen within a minute, whereas it could have taken five or six minutes with the old version.
  • Enhanced realism with less effort: “The lighting is so much better on the new render engine. Before we had to go in and alter every wall unit light and tone it down a bit. Now the under-wall unit lights are an appropriate glow and temperature without us having to change them.”
  • Reduces design time: “It’s remarkably quick to use and saves a lot of time. The new render engine alone within Winner has sped things up when producing renders. We’re 100% quicker at least.”
  •  Increased conversions: “I think it helps to convert more sales. And it doesn’t cause us complications in the way that cheaper software might.”
  • Constant innovation: Regular updates ensure Gainsborough Kitchens are creating the best renders possible. “Cyncly makes regular, noteworthy improvements. I’ve been really impressed with the new render engine.”

The benefits

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Real time updates

Gainsborough Kitchens can make changes to designs in front of customers quickly and efficiently. “We have high quality renders with customers almost in real time.”

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More satisfied customers

“The initial reaction is always one of ‘wow, that looks fantastic’. The better the renders are, the easier the customer can understand it.”

Streamlined workflow

Enhanced customer service

“We are doing complicated kitchen design changes rather than just changing like for like. With Winner, customers get their bearings and understand what’s going on really quickly and there’s an instant appeal with the visual.”

LinkedIn quotes

“Cyncly makes regular, noteworthy improvements. I’ve been really impressed with the new render engine.”

“The training courses are very good. We haven’t really needed to use the helpline as normally you can find the help you need online, which is good because we don’t work office hours when we’re designing. Most of my designs are done in the evenings and weekends when I won’t be interrupted.”

Alex Jenman, Director, Gainsborough Kitchens.

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