Elevating design and service with Cyncly’s Virtual Worlds and Pinnacle Interiors

For Pinnacle Interiors, providing first-class service is key to keeping customers satisfied. And it all starts with Cyncly’s Virtual Worlds software, which allows the retailer to offer customers a free design service that brings their dream bathrooms to life.

Pinnacle Interiors

The Pinnacle Interiors story

Having worked in the bathroom industry for years, Eleanor Fuller was keen to branch out and open her own showroom. So, teaming up with a local plumber, she opened the doors to Pinnacle Interiors , a boutique bathroom studio based in Skipton, in February 2024.

Small but well-equipped, the showroom features four full bathroom displays, which have been carefully curated alongside smaller runs of shower units as well as basins and WCs.

She supplies bathroom products from leading brands and collaborates closely with Addingham-based tile retailer Plan-It-Earth, which supplies beautiful tiles to complete her projects. 

Personal, professional service is the foundation of Pinnacle Interiors, which provides clients with a free design service and after-care visits to make sure every client is completely satisfied with their new bathroom.

From day one, Eleanor knew that she wanted to stand out from the competition by offering clients a truly personal yet professional service, centered around incredible design.

She had used CAD software in all her previous bathroom retail experience, so she had first-hand experience of how valuable it is for clients to visualize their new bathrooms. She also knew that if she was going to offer clients the free design service that she wanted, she would need to find the best CAD supplier.

Eleanor is the sole designer working in the showroom, so it was crucial that she choose CAD software that streamlined the design process and created beautiful, realistic designs quickly and accurately.

“When I ventured out on my own, I had some meetings with a few CAD companies, but Virtual Worlds was the one that really stood out as they offered everything that I needed.” - Eleanor Fuller, Bathroom Designer

The Cyncly team behind Virtual Worlds ensured Eleanor was fluent with the software by the time she opened her showroom, and it quickly became integrated into every aspect of the Pinnacle Interiors business, streamlining the design, quotation and ordering processes.

“It’s so easy to navigate. Obviously like anything new it can take a bit of getting used to, but Cyncly’s support team were there to help with anything, even down to the simplest of things. Every question I’ve had has been answered by the team or the how-to videos on their website.”

Clients love the personalized 3D designs that Eleanor creates with Virtual Worlds, down to incorporating the actual view from their windows into visuals. It’s quick and easy to make changes, ensuring each design is perfect and every client is 100% satisfied.

Another feature that Eleanor finds invaluable is One Price, Virtual World’s pricing and quoting system, along with the margin calculator.

“The pricing system in the background is also a real help and the timesaving is massive. As a whole, Virtual Worlds saves me between an hour to an hour and a half in a day and that’s just on one design.”

“The Virtual Worlds package that I have really enhances what I can do. The visuals are amazing as you can put the exact products that a client wants into a design. The fact that it’s true to life is a massive advantage.”

  •          Increased sales: “Virtual Worlds 100% helps to convert enquiries into sales,” Eleanor says. “Without it I wouldn’t have had as many sales.” 
  •          Increased efficiency: “Virtual Worlds speeds up the design and pricing processes by around 30%.” 
  •          Improved productivity: As a result of the time savings that Virtual Worlds provides, Pinnacle Interiors is taking on more jobs.

The Benefits

Since implementing Virtual Worlds, City Plumbing has seen significant early wins:

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Photorealistic visuals

“Not everyone can visualize how things will look. Virtual Worlds inspires and reassures clients about what their finished bathroom will look like and that’s massive for customers.”.

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Enhanced customer service

Virtual Worlds’ attention to detail has helped Pinnacle Interiors to create wow-factor designs and exceed customer expectations. “It’s the little things that make the customer say, ‘oh wow’, and help us to enhance the personal service.”.

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Seamless collaboration

“Virtual Worlds helps me collaborate with other businesses such as Plan-It-Earth. I don’t supply tiles, so we collaborate on every job. I send their team my measurements and they tell me which tiles are going where so that I can incorporate them into my design.”

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Improved quality designs

Having access to the most comprehensive and up-to-date manufacturer catalogues ensures every design Pinnacle Designscreates is precise and of the highest quality.

Looking ahead

Pinnacle Interiors has gotten off to a flying start and the business has been building momentum over the last 20 months. Eleanor currently has plans to extend the showroom later this year and, as she works to grow the business even further, she’s looking to utilize even more features within Virtual Worlds.

“I’ll always stay with Virtual Worlds. It’s a fantastic all-in-one package and the support that Cyncly offer is amazing. They’re at the end of the phone all the time and are just so helpful.”

“When I ventured out on my own, I had some meetings with a few CAD companies, but Virtual Worlds was the one that really stood out as they offered everything that I needed.”

Eleanor Fuller, Founder, Pinnacle Interiors.

“I’ll always stay with Virtual Worlds,” Eleanor says. “It’s a fantastic all-in-one package and the support that Cyncly offer is amazing. They’re at the end of the phone all the time and are just so helpful.”

Eleanor Fuller, Founder, Pinnacle Interiors.

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