The Great Western story
With decades of experience using RFMS – dating back to its DOS days – Great Western Flooring is no stranger to staying ahead of the curve. As new Cyncly solutions have emerged and integrated, the company has expanded its stack to include Broadlume, mobile marketing, and retail lead management, all designed to support one core goal: seamless, data-driven operations that make life easier for staff and customers alike.
Before adopting Retail Lead Management (RLM), Dana described operations as chaotic. While RFMS had long supported the company’s foundation, lead tracking was manual and inconsistent. Paper trails, written checkout forms, and hypothetical forecasting left too much room for error.
“I know life without RLM, and it was chaotic… a lot of hypotheticals. We hoped we had our finger on the pulse, but no one could say for sure.”
Great Western needed better visibility, faster follow-up, and live data to guide decisions.
Adding RLM brought a major shift. Dana now has real-time insight into sales productivity and can manage the pipeline with confidence. Combined with Broadlume’s visualizer, sample ordering tools, and an in-showroom kiosk, the customer experience has become more visual, personalized, and efficient from start to finish.
“We use CRM to run the lead, Measure Mobile to create the estimate, and build a professional look the customer can sign off on… it’s all connected.”
Core solutions in use:
- RFMS (full business operations)
- Retail Lead Management (RLM)
- Broadlume website with room visualizer
- Broadlume sample ordering and codes
- In-store kiosk for visualization and sharing
Great Western Flooring now operates with speed, consistency, and insight. They’ve eliminated guesswork and streamlined the experience for both employees and customers.
- Real-time pipeline visibility enables data-backed decisions
- Visual tools and kiosks enhance the showroom experience
- End-to-end sample tracking supports follow-through after visualization
- Paper-free workflows align with their decade-long commitment to sustainability
“Being able to manipulate data live and get fact-based conclusions has been huge.”
The benefits
From chaos to clarity: Building the future with Cyncly
With a commitment to innovation and customer satisfaction, Great Western Flooring has redefined what it means to be a modern flooring retailer. Powered by RFMS, RLM, and Broadlume, their business runs smoothly, scales effectively, and delivers personalized service – online and in person.
