Coastline had been using CAD to create all its designs for many years, but Shenel was increasingly finding that the package didn’t meet all its requirements and the renders lacked a lifelike quality.

“It was fine on kitchens, but when we were creating bathroom designs, we were finding generic problems on a regular basis. It was embarrassing having to explain to somebody ‘the basin looks like that but it’s not quite the same shape or colour’.”

- Shenel Durmush, Owner, Coastline Bathrooms & Kitchens

She was also finding that many of the brands that she supplied were not included in the software, which meant designs were more time consuming to create.

Shenel and Chris visited KBB Birmingham 2026 in March, where the Cyncly team were on hand to provide a demonstration of Virtual Worlds, the innovative industry-leading bathroom CAD software. The couple instantly saw its benefits and made the decision to integrate the software into the business.

“90% of the brands we use are on Virtual Worlds, which was very appealing.” 

Over the following months, Cyncly supported Shenel and the team to make the transition as smooth as possible, and Coastline has now been up and running on Virtual Worlds since May 2026.

“It took the team around a month to get the hang of Virtual Worlds, but they absolutely love it and find it much more user-friendly than our previous software.The renders are so easy to create.”

“I’m now telling everyone to get on Virtual Worlds. I’ve got tile suppliers that come into the showroom telling me their sales have dropped and I say, ‘if your tiles are on Virtual Worlds, it’s much easier for me to sell them’.”

The 3D designs that Shenel and her team produce are much better with Virtual Worlds and enhance the professional service that Coastline can offer.

“It’s definitely increased customer satisfaction as people know what they are going to get and there is no mystery or anxiety about what their finished space will look like. It makes customers appreciate that they are getting a professional company.”

Productivity and efficiency have massively improved since the team started working with Virtual Worlds and the average order value has also increased, which has made the software a sound investment for Coastline.

“Virtual Worlds does cost money, but it can free up half our time and it’s like having another person.”

Now that the team has mastered the design process with Virtual Worlds, Coastline is looking to streamline the business further by optimizing the pricing, quoting and ordering system fully.

“I can’t wait to be fully trained on the software. It’s going to make everyone’s lives a lot easier.”

• Increased job value: “We’re up about 8% an order since working with Virtual Worlds.” 
• Higher income: “We expect Virtual Worlds to help us generate 20% more income.” 
• Increased efficiency: “Previously it might have taken me 4 hours to create a design and another 4 hours to go through that design and itemise every piece on a different costing system and come up with a quote. Virtual Worlds has halved that time.” 
• Improved productivity: "The time savings that Virtual Worlds provides Coastline is enabling it to take on more jobs. “We have a really high success rate as our conversion rate is 1 in 2.5 so the more quotes we can create, the more we’ll get.”