Before Broadlume, DeSoto Floor Covering & Interiors encountered a common problem: customers often entered their showroom without a clear idea of their needs. This led to prolonged sales cycles, inefficient use of staff time, and missed sales opportunities. They struggled to differentiate themselves from larger competitors and provide a seamless shopping experience from the initial click to the final close.
DeSoto Floor Covering & Interiors implemented Cyncly Websites' comprehensive digital platform. This included a new, interactive website featuring visualization tools and an immersive product catalog, allowing customers to explore options and even order samples online before visiting the store. The solution also provided robust support, ensuring DeSoto could leverage the tools effectively to manage leads and optimize their online presence through digital advertising, SEO, and ratings and reviews.
The impact was immediate and profound. DeSoto observed a significant shift in customer behavior; shoppers now arrive well-informed and decisive, often having already used the website's visualization tools and ordered samples. This pre-qualification drastically improved sales efficiency and conversion rates. The enhanced online presence also expanded DeSoto's reach, attracting customers from beyond their local area. Cyncly Websites' supportive partnership enabled DeSoto to move beyond just competing with big-box stores, establishing a stronger, more distinct market identity.
