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Cyncly launches HomeBase for Cyncly Websites, the all-in-one portal to power digital retailing for kitchen, bath and flooring retailers

With AI-driven onboarding, integrated lead management, efficient catalog management and deeper insights, retailers can attract and convert more sales opportunities

Tuscaloosa, AL, January 21, 2026 – Cyncly, the world’s leading global provider of software and content solutions that help make amazing spaces for living, today announced the launch of HomeBase, a powerful new all-in-one web administration platform that helps Cyncly Websites customers simplify website management and grow their businesses through digital retailing. HomeBase provides a centralized hub for kitchen, bath and flooring retailers to manage every aspect of their online presence, from leads and reporting to catalog updates and reputation management, empowering them to deliver frictionless customer experiences more easily than ever.

“HomeBase represents a true step forward in how flooring dealers manage their digital presence, which in today’s market is the most effective way to grow their business,” said Steven McMullen, VP of Product & Delivery, Cyncly Websites. “We understand the challenges businesses face engaging and serving customers in a fast-paced digital landscape. With HomeBase, we’re providing an intuitive platform that simplifies daily operations—and empowers dealers with the tools and insights they need to thrive. This allows customers to do even more with their web presence.”

More than 2,600 retailers in flooring, kitchen and bath rely on Cyncly Websites to attract and convert more customers. For these businesses, HomeBase eliminates the need for multiple disparate tools by bringing together core functions into a single, intuitive interface.

Efficient website updates

The all-in-one approach makes it easier for both internal teams and external partners to make website and catalog updates, by reducing complexity and improving operational efficiency. New customers benefit from an AI-driven onboarding experience that analyzes existing websites to build new ones, recommends templates, and automates site creation.

The integrated Website Builder is a Content Management System (CMS) that allows for seamless creation and editing of blogs, navigation, and style changes, giving businesses greater control over their online content.

Lead management, centralized and transformed

The platform transforms lead management with a comprehensive dashboard of all website leads, including detailed insights from form submissions; conversations with Fibi, the Cyncly Websites AI assistant; Web2Text interactions; and phone calls with recordings and transcripts.

Robust CRM integration enables direct lead management and seamless integration with platforms including Design Flex, RFMS, and RollMaster, as well as Zapier and custom webhooks for broader automation. The platform also integrates Yext for advanced reputation management, allowing customers to monitor, understand, and proactively respond to reviews, with AI-assisted response generation based on sentiment analysis.

Efficient catalog management

The HomeBase Catalog page improves content management by enabling customers to update their products with near real-time reflection, cutting down the back-and-forth communication previously required with dealers, account managers, and the catalog team. This centralized control also enables users to work with Cyncly teams to make direct updates to the catalog.

Deeper insights at your fingertips

Comprehensive reporting provides a unified view of website performance, lead sources, and trends, enabling data-driven decision-making. Customizable in-app notifications keep users informed of important events, such as new leads, in real-time.

Flexible user roles and permissions allow administrators to precisely control access to different features within HomeBase, ensuring secure and efficient team collaboration. Additionally, businesses can easily update location information, which automatically populates across their website, Yext listings, and internal systems, ensuring consistency and accuracy.