Le parcours de Fami : transformation numérique et croissance avec 3CAD

Renforcer l’efficacité : découvrez comment Fami et 3CAD ont révolutionné la vente et la production de meubles industriels.

An aerial view of a large industrial facility with multiple warehouses and solar panels on the roof.

Fami Storage Solutions est un producteur mondial de premier plan de mobilier industriel et d’atelier de haute qualité, avec une riche histoire italienne remontant à 90 ans. L’entreprise a fait appel à 3CAD pour faciliter les activités courantes de vente et leur donner plus de temps pour se concentrer sur ce qu’ils font le mieux : vendre.

Fami est un producteur mondial de premier plan de mobilier industriel et d’atelier de haute qualité, avec une riche histoire italienne remontant à 90 ans. Depuis leur atelier d’origine situé sous leur domicile, ils sont désormais devenus un fournisseur international avec quatre antennes européennes et un réseau de partenaires internationaux, tous desservis depuis leur siège de 140 000^m2 à Rosà (Vicence).

Depuis 2003, ils sont également entrés dans le secteur de l’équipement de véhicules commerciaux, avec la naissance de la marque Store Van, qui dessert les petits artisans ainsi que les grandes flottes commerciales.

Pour répondre aux besoins du marché et personnaliser un service client, Luca Milani, PDG de Fami, révèle le secret de son succès : la numérisation de leur entreprise. Du marketing à la production, de la vente à la commande, cette entreprise familiale a connu une évolution fantastique grâce à des logiciels de pointe, notamment l’adoption du configurateur produit 3CAD.

A digital interface showing the design of a van's interior storage system.

Why change was needed

Starting with the Store Van brand in 2010, FAMI wanted to find a solution to improve their sales process, so that they were ahead of the rest of the market.

At this point, the sales rep used their technical knowledge to create bespoke plans for each customer, based on the customer’s specific needs. This created a number of challenges:

The sales team needed a lot of technical knowledge to create plans, which made recruitment harder
The sales team was crucial to the fulfillment of each offer, which slowed down production
Details were often lost between sales and production, causing errors
Customization was bespoke, making mass production harder to achieve

All of these combined to create a blocker in expanding their sales and production of custom storage for vans.

A 3D configurator interface for a workbench setup, showing various customizable components and storage options.

How change happened

To tackle these challenges, FAMI engaged with 3CAD to leverage their product configuration software. The first step involved our consultants gaining a deep understanding of FAMI's business processes from sales to production.

We then converted their product range into a flexible database, powered by intelligent parametric rules. These rules ensure sales teams can only create solutions that are feasible to produce.

The result was a unique product configurator for the Store Van brand. This tool allows sales teams to create custom storage solutions much faster, focusing on closing deals rather than processing orders and creating plans.

Production errors and reliance on sales knowledge were also eliminated. Designs created in 3CAD are directly sent to production, connecting seamlessly with ERP systems to ensure no data is lost.

This success led FAMI to adopt 3CAD across their entire business. New product launches are evaluated for configurability and use in 3CAD.

Professional wardrobes now use 3CAD, with cloud management and e-commerce integration, fostering direct customer relationships.

A key success factor was training FAMI staff to implement 3CAD for new products with minimal assistance, significantly shortening production times with accurate bills of materials.

The final project phase will see FAMI's configuration platform online, enabling real-time customer interactions, sales support, and evaluation of configuration options, stocks, and order times. Traditional communication methods are enhanced with synchronized contact points (QR codes, interactive PDFs) to boost service levels.