For nearly two decades, Floor Specialists thrived on strong relationships and word-of-mouth referrals. However, the owners, Cathy and Tom Ferris, recognized a critical shift in how customers find flooring businesses. Traditional marketing was no longer sufficient to compete with larger retailers and online-only stores. They needed a robust digital presence but struggled to find a marketing agency that truly understood the unique nuances of the flooring industry. Previous attempts with generic agencies demanded too much of their time and failed to deliver targeted results. Without specialized digital marketing, they risked falling behind in a rapidly digitizing market.
Floor Specialists partnered with Cyncly to transform their digital strategy. Cyncly Websites provided an all-in-one platform tailored for the flooring industry, creating an excellent online presence that included a new website with comprehensive product catalogs. Key to their success was the implementation of a targeted Google Ads PPC campaign, complemented by modern marketing tools like web forms and live chat. This integrated approach allowed Floor Specialists to connect the online customer experience directly to their in-store showroom, leveraging Cyncly's understanding of the full customer journey from inspiration to installation.
The impact of Cyncly Websites was immediate and measurable. Floor Specialists saw a significant increase in customer engagement, with many clients explicitly mentioning finding them online. Within a year of launching their Google Ads PPC campaign, they achieved a 43% increase in overall lead volume and a 36% rise in phone call leads. Most notably, web form leads surged by 63%, demonstrating the effectiveness of their enhanced online presence in converting digital interest into tangible customer interactions. This digital transformation positioned Floor Specialists for continued growth, including plans to expand their physical store, confident in their digital marketing strategy.
