Schmidt Groupe

Rationalisation du design : Comment Schmidt Groupe et 3CAD révolutionnent la vente de meubles sur mesure.

A cozy living room with vibrant purple walls and a stylish bookcase filled with books and decorative items.

Avec une relation de plus de 10 ans, Schmidt Groupe est sans doute l’un de nos plus grands et des plus anciens clients.

Ses marques Schmidt et Cuisinella sont populaires dans le monde entier, proposant de magnifiques meubles de cuisine surgammés, fabriqués sur mesure, ainsi que des meubles de salon et des armoires.

Alors que le groupe se vend à lui-même grâce à son offre sur mesure, un outil de configuration 3D est crucial pour rationaliser le processus de vente à la production et aider les commerciaux à vendre. 3CAD a été intégrée en 2010 pour générer des données de production et la conception, rationaliser le processus de vente à la production et valider graphiquement les commandes.

Comme pour tous les clients de 3CAD, le nôtre est un partenariat véritablement collaboratif, où nous adaptons l’offre 3CAD aux besoins individuels de Schmidt Groupe.

Spacious walk-in closet with multiple shelves for organized storage.

Intuitive and easy to use

3CAD is intuitive and offers visual consistency, meaning there is much less room for error as BOMs (Bill of Materials) can be easily checked. Plus, it is easy to cross-reference product codes to ensure there are no discrepancies.

Improved sales

Because 3CAD is responsive and so easy to use, with its simple drag-and-drop functionality, salespeople are able to design faster and more confidently, and in real-time with the customer present. It’s also vital for consumers to be able to visualise the final product in photorealistic 3D as this visualisation makes it a much easier sell. After a design is agreed upon, a quote is automatically generated, allowing the salesperson to seal the deal.

Currently, 80% of simple wardrobe sales are generated on 3CAD for both Cuisinella and Schmidt brands.

Bedroom with bed, bookshelf, and closet.

Collaboration and bespoke service

Working closely with Schmidt Groupe, 3CAD has customised software specifically for configuring Schmidt and Cuisinella brand wardrobes, developing a new cloud-based solution. This tool has been welcomed by retailers who saw significant sales increases, although these were hampered slightly by the COVID-19 pandemic. Schmidt Groupe has also seen its automatic validation order rate accelerate since this customised tool was implemented.

This demonstrates a typical evolutionary relationship with 3CAD, which will improve over time the more we get to know the brand, and business model. Starting from a “3CAD Pro” software, the total customization and continuous use of the platform gave great results and pushed the company to add the “3CAD Next” (cloud-based), maintaining both of the solutions.

Three individuals sitting at a table, focused on a laptop screen.

Customer service

The heart of Schmidt Groupe’s ethos lies in always putting the customer front and centre, and 3CAD makes it easy for the company’s retailers to do this – quickly generating, and automatically validating orders so sales people can focus on the customer rather than the sales process.