The GIBUS story
GIBUS is a leading Italian brand in high-end outdoor design, renowned for pergolas, awnings and glass roofs. Founded in 1982 by Gianfranco Bellin, the company has grown from its solar-protection roots into a European player blending aesthetics, functionality and sustainability. In 2019, GIBUS became a publicly traded Italian company, and then acquired a Bavarian company to support international growth.
Its main customers are dealers and installers, who in turn serve individual consumers. The company continues to expand its partner footprint through its “GIBUS Atelier” network of trained dealers across Italy and key European markets. It excels in offering advanced services, leveraging digital tools to enhance customer experience.
Between 2013 and 2014, GIBUS saw product complexity and dealer demand rising. The company and identified the need for an advanced graphic configurator to improve design accuracy, speed up quotations, and provide modern tools to its dealer-installer ecosystem. The configurator GIBUS was using was not up to the task. It wasn’t cloud-based or flexible enough, it struggled with stability and speed, and it raised scalability concerns as the user base grew.
“Our previous configurator couldn’t scale with our growth or deliver the speed and flexibility our dealers needed. We had to rethink the foundation.”
— Federico Frisiero, Gibus Kaizen Director
GIBUS selected Cyncly’s 3CAD as the technological foundation and customized it as a dealer-facing solution known as Maker—a graphic configuration environment purpose-built for its product catalogue and partner workflows.
Key elements included:
- Performance & reliability: Enhancements to system stability and speed to improve the day-to-day user experience for dealers and installers.
- Scalability: Architecture designed to accommodate a growing number of concurrent users without compromising performance.
- Deep tailoring: Integration of 3CAD into Maker, aligned to GIBUS’s products, rules and partner needs.
- CRM integration: Direct connection to the customer management system for end-to-end order traceability and cross-department communication.
GIBUS rolled out the program deliberately over several years to achieve full adoption and optimization across the network. The rollout aligned with GIBUS’s broader digitalization effort to support designers and partners with advanced tools and models.
“With the Maker configurator, we transformed an operational need into a strategic opportunity. Its stability, speed and scalability help our partners manage growing project complexity with greater efficiency.”
The Maker configurator is now embedded in GIBUS’s commercial operations, with broad dealer adoption and measurable impact:
- International usage: Several thousand active users rely on the system regularly.
- Design at scale: More than 60,000 projects have been configured and completed in the system.
- Faster onboarding & proficiency: Commercial teams trained dealers to use Maker effectively, boosting competence and day-to-day efficiency.
- Cleaner hand-offs & fewer errors: CRM integration streamlines order management, improving traceability and customer satisfaction.
These outcomes reinforce GIBUS’s leadership in outdoor living and its B2B2C partner model by giving dealers a modern, scalable toolset to configure complex products quickly and accurately—supporting the company’s post-IPO expansion and European growth strategy.
As GIBUS continues its international growth, the Maker configurator—powered by 3CAD—provides a stable, fast and scalable digital backbone for partners delivering premium outdoor spaces.
“We’re especially proud of the synergy between Maker and our CRM. Order management is smoother and more accurate, strengthening partner trust and end-customer satisfaction.”
What benefits can you expect?
“GIBUS’s success with the Maker configurator showcases exactly what Cyncly does best—turning complex business challenges into tailored digital solutions that scale. Every partnership like this reinforces our mission to deliver configurable, high-performance tools that help manufacturers and their partners thrive in a fast-changing, competitive market.”
- Andrea Gnoato, General Manager, Cyncly Manufacturing Solutions
