The Royale Kitchens story
With over 40 years of experience, Royale Kitchens Ltd has built a strong reputation for bespoke craftsmanship. Their combined showroom and factory setup allows seamless collaboration between their two designers and five skilled cabinet makers. They deliver high-quality, custom kitchens for mid to high-end residential new builds and renovations — including premium beachside properties.
This hands-on, integrated approach demands precision and clarity in every design, making it essential to communicate ideas clearly with clients from the very start.
Before adopting Winner , Royale Kitchens relied on 2D technical drawings during client consultations. While accurate, they didn’t always help homeowners fully understand or visualize what their new kitchen would look like in real life.
Mathew Coles, Business Owner of Royale Kitchens, explains:
“We realized our clients were struggling to interpret 2D plans. They’d find it hard to visualize the space, which sometimes slowed down the decision-making process or created doubts.”
With customer expectations growing and the need to differentiate from competitors increasing, the team looked for a solution that could offer a more engaging, client-friendly way of presenting designs.
Royale Kitchens introduced Cyncly’s Winner software eight years ago and quickly saw the benefits. With realistic 3D visuals, the team could present kitchens in a way that immediately resonated with clients, building excitement and confidence right from the initial consultation.
“We were sold on the 3D photo renders. They really help bring the designs to life for our clients. They love being able to visualize their future kitchen: not just what it looks like, but how it feels in their home.”
Winner also helps Royale Kitchens respond more flexibly to customer needs. With the ability to quickly update colors, finishes or layout options, designers can work collaboratively with homeowners to refine ideas in real time, reducing friction and speeding up decisions.
“It gives us a great advantage in the sales process. We can show clients different color and material combinations instantly, which is a huge help when they’re trying to finalize their choices.”
Since adopting Winner, Royale Kitchens has seen clear improvements across key areas of the business:
- Increased sales conversions: The switch from 2D plans to high-impact 3D visuals has significantly boosted client engagement. With clearer understanding comes faster decision-making and more contracts signed.
- Enhanced customer experience: Clients can now visualise their kitchens in lifelike detail, complete with personalised colours, finishes and furnishings. This not only builds excitement but also increases confidence in the final design.
- Faster project turnaround: Real-time design edits and instant visual updates mean fewer delays, smoother consultations and a more agile workflow overall.
- Competitive edge: Winner has become a powerful differentiator for Royale Kitchens, helping them stand out in a crowded market by delivering a more immersive, modern design service.
The benefits
By adopting Winner, Royale Kitchens has improved the customer journey and boosted business results across the board:
Looking ahead
Royale Kitchens hopes to further enhance its use of Cyncly’s technology in the future. The team is particularly excited by the potential of 360° views and Winner’s built-in pricing capabilities. These tools streamline operations even more while continuing to improve the client experience.
“We can definitely see 360° views and built-in pricing becoming key parts of how we work. They’ll help us deliver an even more seamless, immersive and efficient service.”
Bringing designs to life with Winner
Royale Kitchens’ success with Winner shows how the right technology can transform the client experience, improve operations and drive more business. With Cyncly’s intuitive tools, forward-thinking retailers can close more sales, and craft spaces their customers will love for years to come.
Ready to improve your design process like Royale Kitchens? Explore Winner Flex and book a demo to see the software in action.
“Winner gives us a great advantage in the sales process. Our clients can clearly see what they’re getting – it really helps boost conversions.”
“Our clients love the 3D visuals. Being able to bring the kitchen to life in their own space builds trust and excitement from the very first meeting.”
– Mathew Coles, Business Owner, Royale Kitchens
