Schmidt Groupe

Design optimieren: Wie Schmidt Groupe und 3CAD den Verkauf von maßgeschneiderten Möbeln revolutionieren.

A cozy living room with vibrant purple walls and a stylish bookcase filled with books and decorative items.

Mit einer Beziehung, die sich über mehr als 10 Jahre erstreckt, ist die Schmidt Groupe vielleicht einer unserer größten und langlebigsten Kunden.

Die Marken Schmidt und Cuisinella sind weltweit beliebt und verkaufen wunderschöne, maßgefertigte, hochwertige Küchenmöbel sowie Wohnzimmermöbel und Kleiderschränke.

Während sich die Gruppe mit ihrem maßgeschneiderten Angebot verkauft, ist ein 3D-Konfigurationstool entscheidend, um den Sales-to-Production-Prozess zu optimieren und den Verkäufern beim Verkauf zu helfen. 3CAD wurde 2010 ins Team geholt, um Produktionsdaten und -design zu generieren, den Sales-to-Production-Prozess zu optimieren und Bestellungen grafisch zu validieren.

Wie bei allen 3CAD-Kunden ist unsere eine wirklich kollaborative Partnerschaft, bei der wir das 3CAD-Angebot an die individuellen Bedürfnisse von Schmidt Groupe anpassen.

Spacious walk-in closet with multiple shelves for organized storage.

Intuitive and easy to use

3CAD is intuitive and offers visual consistency, meaning there is much less room for error as BOMs (Bill of Materials) can be easily checked. Plus, it is easy to cross-reference product codes to ensure there are no discrepancies.

Improved sales

Because 3CAD is responsive and so easy to use, with its simple drag-and-drop functionality, salespeople are able to design faster and more confidently, and in real-time with the customer present. It’s also vital for consumers to be able to visualise the final product in photorealistic 3D as this visualisation makes it a much easier sell. After a design is agreed upon, a quote is automatically generated, allowing the salesperson to seal the deal.

Currently, 80% of simple wardrobe sales are generated on 3CAD for both Cuisinella and Schmidt brands.

Bedroom with bed, bookshelf, and closet.

Collaboration and bespoke service

Working closely with Schmidt Groupe, 3CAD has customised software specifically for configuring Schmidt and Cuisinella brand wardrobes, developing a new cloud-based solution. This tool has been welcomed by retailers who saw significant sales increases, although these were hampered slightly by the COVID-19 pandemic. Schmidt Groupe has also seen its automatic validation order rate accelerate since this customised tool was implemented.

This demonstrates a typical evolutionary relationship with 3CAD, which will improve over time the more we get to know the brand, and business model. Starting from a “3CAD Pro” software, the total customization and continuous use of the platform gave great results and pushed the company to add the “3CAD Next” (cloud-based), maintaining both of the solutions.

Three individuals sitting at a table, focused on a laptop screen.

Customer service

The heart of Schmidt Groupe’s ethos lies in always putting the customer front and centre, and 3CAD makes it easy for the company’s retailers to do this – quickly generating, and automatically validating orders so sales people can focus on the customer rather than the sales process.