Before partnering with Cyncly, Simplified Flooring faced recurring challenges with its digital presence. Despite previous attempts to build and rebuild their website, they struggled to create an online experience that truly engaged customers and generated high-quality leads. Josh Crossgrove, Sales Manager at Simplified Flooring, recognized that modern consumers demand convenience, often preferring to shop outside traditional store hours. The business needed a sophisticated online platform that could meet these evolving customer expectations and convert casual browsers into serious buyers.
Simplified Flooring implemented Cyncly Websites, a comprehensive suite of Digital Retailing tools designed for the flooring industry. The solution included:
- HD Product Catalog: An extensive online catalog allowed customers to easily browse Simplified Flooring's product offerings, complete with high-definition visuals.
- Online Visualizer: This tool enabled customers to virtually preview flooring products in their own homes, enhancing their decision-making process and confidence.
- Seamless Sample Ordering: Customers could order samples directly from the website, further bridging the gap between online browsing and in-home consideration.
These capabilities transformed Simplified Flooring's website into an engaging and highly convenient online showroom, making it easier for customers to explore options and prepare for a purchase.
The adoption of Cyncly Websites quickly yielded significant results for Simplified Flooring. High-quality leads began to flow in, connecting the business with customers who might not have discovered them otherwise. The enhanced online experience meant that customers arrived at the showroom well-informed and closer to a buying decision. One notable success involved a $26,000 wood flooring sale to a customer who only needed one in-store visit, valuing the convenience and comprehensive information provided online. This demonstrated that customers were willing to invest in quality when the shopping experience was effortless. Simplified Flooring consistently achieved an 80% close rate on leads generated through their Cyncly Websites' site, solidifying their reputation and providing a professional, legitimate online presence that drives sales.
