The Thornton Flooring story
Thornton Flooring has built its name on simplicity. Whether a customer walks in with inspiration photos or needs help choosing from the extensive inventory, the team makes the process intuitive, fast, and visual. That philosophy is backed by technology and a strong belief in keeping things moving – from measurement to installation.
“We use the slogan easy, and we didn’t come up with that slogan. We heard it so many times from customers,” says Matt Thornton, President of Thornton Flooring.
Helping customers visualize their space and get an accurate quote quickly can be complex without the right tools. Many stores require days between site visits, product selection, and estimates, but Thornton wanted to eliminate that delay.
“Customers come in, they’re always showing us pictures on their phone… Rather than someone looking over their shoulder, we plug the phone into a TV. Now the TV screen becomes the phone screen.”
The team needed a solution that could bring speed, clarity, and control to both the showroom and the home.
Thornton Flooring turned to RFMS Measure to transform their in-home measuring and quoting process. The solution lets their team take laser measurements, document room photos, and send everything directly back to the salesperson – all in real time.
“Our measure team uses RFMS Measure. They're measuring with lasers and iPads and sending pictures and measurements back to the salesperson. Within a half hour of being at the house, we can have an estimate completed.”
In the showroom, Thornton combines product visualization software with customersupplied photos to show real-time design transformations on large-screen TVs.
Key elements of their approach:
- Real-time data flow from the home to the sales desk
- Full-room visualizations using customer images and product overlays
- Large in-stock selection to support rapid fulfillment
Thornton Flooring offers a flooring experience that’s fast, visual, and straightforward:
- Faster project turnaround with same-day quotes and installation
- Enhanced showroom interaction through full-screen visualizations
- Higher customer satisfaction from reduced friction in every step
- Increased close rate by combining product availability with instant estimates
“A customer can literally have us come out, measure, come in, select their product, and have it quoted within hours… and we could be out the next day installing.”
The benefits
Transforming the flooring experience through simplicity
Thornton Flooring proves that great technology doesn’t have to be complicated. When paired with a thoughtful process and customer-first mindset, digital tools like RFMS Measure make every project smoother, faster, and more satisfying for everyone involved.
