Precision Floors & Decor boosts showroom traffic with integrated online experience

Precision Floors & Decor, a leading flooring retailer based in Plymouth, Wisconsin, faced challenges with an underperforming website that failed to attract customers and generate leads. By partnering with Cyncly Websites they transformed their digital presence, driving more foot traffic to their showroom and streamlining their online operations.

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Increased foot traffic to showroom

A dynamic and appealing website successfully converts online interest into physical store visits.

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Streamlined digital operations

An all-in-one platform integrates website management, lead tracking, and advertising for greater efficiency.

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Enhanced online customer experience

A professional and industry-specific website engages customers effectively, reducing bounce rates.

Before partnering with Cyncly Websites, Precision Floors & Decor struggled with a website that was not performing. Their previous local provider lacked specific knowledge of the flooring industry, resulting in an online presence that failed to resonate with potential customers. This led to a significant loss of opportunities, as studies show that 87% of consumers begin their shopping journey online, and 68% will abandon a site if it is unappealing. The team needed a solution that could effectively attract and convert online visitors into showroom customers.

Precision Floors & Decor adopted Cyncly Websites' comprehensive all-in-one platform. This solution provided them with a fully integrated suite of tools, including a professional website designed specifically for the flooring industry, lead management software, targeted digital advertising capabilities, and a best-in-class visualizer. The platform’s integrated nature was a crucial selling point, eliminating the need to manage disparate systems. Additionally, Cyncly Websites provided dedicated account management, with experts like Dane Platko offering ongoing support and strategic guidance, ensuring the platform was optimized to meet Precision Floors & Decor’s unique business goals.

With Cyncly Websites, Precision Floors & Decor transformed its online presence into a powerful tool for business growth. Their new website now effectively drives more qualified foot traffic directly to their showroom. The integrated platform simplifies their digital operations, allowing them to manage leads, advertising, and website content from a single system, thereby saving time and reducing complexity. The ongoing support and strategic insights from their dedicated account manager ensure continuous optimization and a clear understanding of their digital performance. This partnership has enabled Precision Floors & Decor to offer an engaging online experience that seamlessly connects with their in-store showroom.

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I needed an easy, turnkey solution that gave me a great-looking website, that I didn’t necessarily have to think about a lot. Dane is really the best. I seriously couldn’t ask for a better rep. The monthly meetings have allowed us to just kind of keep a pulse on how things are going. And if there’s something that needs to be discussed or addressed, we can do that."

Rachel Berlin, Sales Manager & Design Consultant, Precision Floors & Decor