When Tom Kolaskey took over Carpet Mart of Michigan, he recognized a critical gap in the business: a lack of effective digital marketing. The flooring industry, and Carpet Mart specifically, lagged behind in online presence. Their existing website was not performing as a strategic asset, failing to attract new customers or generate adequate leads. Tom needed a partner who understood the unique challenges of flooring retail and could provide a tailored digital solution to propel the business forward.
Carpet Mart partnered with Cyncly Websites, known for its specialized focus on the flooring industry. Cyncly Websites provided a custom-built website and a comprehensive digital marketing strategy. This solution was designed to meet Carpet Mart's specific needs, offering flexibility and customization for their online catalogs while reinforcing their brand identity. Cyncly's expertise ensured that the digital tools not only attracted visitors but also converted them into valuable leads, connecting the online experience with in-store success.
Within eight months of launching their new Cyncly-powered website, Carpet Mart experienced substantial growth. Organic web traffic surged by 49.5%, indicating a stronger online presence and improved search engine visibility. This led to a 67% increase in overall website leads, demonstrating the effectiveness of the new digital strategy in capturing customer interest. Specifically, call leads saw an impressive 91.5% boost, while web form leads grew by 23%. These measurable outcomes allowed Carpet Mart to attract more customers, streamline their sales pipeline, and solidify their position in the market.
