When Carpet and Tile Warehouse opened in 1997, digital marketing was in its infancy. Over time, as consumer behavior shifted online, their existing website became a major hurdle. It failed to drive traffic, wasn't appearing in Google searches, and generated very few leads. Owner Deby Winter found it increasingly difficult to navigate the complexities of digital advertising, needing expert support to revitalize her business's online presence.
Carpet and Tile Warehouse partnered with Broadlume (now Cyncly Websites) to overhaul their digital strategy. Cyncly Websites began by updating their online presence, focusing on creating a responsive, mobile-optimized website. Key to this was improving search engine optimization (SEO) to ensure the business appeared prominently in Google searches. Following the website improvements, Cyncly Websites launched a targeted Google PPC (Pay-Per-Click) campaign, designed to drive immediate and qualified leads. This holistic approach addressed both foundational online visibility and active lead generation.
The implementation of Cyncly Websites delivered significant improvements for Carpet and Tile Warehouse. Their new website immediately boosted traffic and organic search visibility, making Google their number one source for customer discovery. The subsequent Google PPC campaign further accelerated growth, resulting in a 133% year-over-year increase in overall leads. Specifically, phone call leads surged by 162% and web form leads increased by 23%. Critically, Cyncly Websites managed to keep the cost per lead (CPL) at or below $50 for eight consecutive months, demonstrating highly efficient customer acquisition.
