Cyncly launches Cyncly Websites to help kitchen and bath businesses attract more customers

Westford, MA, May 1, 2025 – Cyncly, the leading global provider of software and content solutions that help make amazing spaces for living, today announced the launch of Cyncly Websites, a new website platform that helps kitchen and bath retailers, designers, and remodelers offer a better shopping and design experience that fuels business and profitability. Cyncly Websites provides businesses with a high-performing website platform that increases leads, streamlines communication with customers, and drives profitability. The platform is tailored to help businesses of all sizes grow by attracting more customers, improving online presence, and showcasing their expertise and product offerings. 

“Cyncly serves over 13,000 kitchen and bath clients, which gives us a deep understanding of the industry and what it takes to engage consumers at every step of the buying journey,” said Wynn Grubbs, General Manager of Cyncly Kitchen, Bath and Furniture Retail Solutions. “Cyncly Websites provides kitchen and bath businesses with the solutions they need to create a seamless online experience. From inspiration to project completion, the Cyncly platform empowers retailers and designers to connect with consumers in meaningful ways, showcase their expertise, and ultimately drive more sales.” 

“We’ve seen the transformative power of our web solutions in the flooring industry, which has helped thousands of retailers connect with consumers and grow their businesses,” said Todd Saunders, CEO of Broadlume. “Cyncly is bringing that proven technology and expertise to kitchen and bath businesses, enabling them to achieve the same level of online success and customer engagement.” 

Key capabilities of Cyncly Websites include: 

Product Catalog: Your digital showroom. Cyncly Websites transforms your website into a powerful digital showroom, designed to captivate customers and drive sales. The robust and user-friendly product catalog helps you showcase your high-quality brands and product categories with stunning visuals. Products come to life through high-quality images and lifestyle shots sourced directly from top manufacturers. With strategic calls-to-action throughout the catalog, businesses can encourage leads and appointment bookings, guiding customers towards conversion. 

Lead Generation: Convert interest into sales. Cyncly Websites provides a suite of capabilities and services designed to generate a consistent flow of qualified leads. It starts with targeted advertising campaigns, reaching potential customers where they spend their time online, whether it's Google Search, YouTube, Facebook, Instagram, or through programmatic advertising. As a Google Premier Partner (top 3% of Google advertisers), Cyncly maximizes your ad performance and ROI, ensuring that every advertising dollar counts. Lead-capturing features including integrated lead forms, call tracking, and Web2Text chat provide multiple avenues for prospects to connect. Compelling website banners and promotions grab attention and highlight your best offers, further incentivizing customers to take action. Underpinning all of this are proven SEO strategies, ensuring that you attract organic traffic and remain visible to customers actively searching for your services. 

AI-Powered Design Tool: Visualize every consumer’s dream space. Cyncly Websites help consumers transform their vision into reality with an innovative AI-powered design tool. Shoppers can reimagine their spaces by simply uploading a photo of their room and selecting a design style. This unlocks design possibilities, helping consumers explore different aesthetics and trending looks. Seamlessly integrated with lead capture, users can then book an appointment via a lead form after finalizing their design. 

Project Gallery: Showcase your expertise. Completed projects make for the most compelling marketing asset. The Project Gallery feature provides a platform to showcase completed kitchen and bath installations in an engaging and inspiring way. Build credibility and trust by highlighting the trusted brands your business works with and emphasizing the attention to detail that sets your installations apart. 

Ratings, Reviews & Reputation Management: Build trust online. Cyncly Websites includes comprehensive ratings, reviews, and reputation management services to help you build a brand that earns customer confidence from the first click to the final sale. Streamline the process of collecting customer ratings and reviews, and efficiently manage review response and publishing. Expand your local reach by ensuring accurate and consistent business listings across key online directories, including optimized Google My Business management, to enhance your local search ranking and foster customer interaction.   

Integration with Design Flex: Support the full consumer journey. Streamline your design process and store operations with our Design Flex integration. Leads from your website seamlessly flow into Design Flex, giving you a single view of every lead and project in one platform, giving your employees essential customer information that helps them turn leads into customers.  

Add-On Services: Unleash further growth. Cyncly Websites offers a suite of add-on services designed to help you stand out in a competitive market and achieve even greater success.  These include Advanced SEO to drive more traffic, boost sales, and establish your online dominance. Cyncly helps you craft a custom SEO strategy, with advanced keyword research tailored to the unique needs of your kitchen and bath business, and monthly content and optimizations to maintain your edge. AI-Powered Email Marketing enables you to connect with your customers on a deeper, more personal level and drive conversions. Engage shoppers with personalized, automated follow-ups, and encourage repeat business with automated post-sale communication, including review requests and personalized outreach for future projects. Consistent engagement with past clients will ensure that your business is their first choice for their next project.