The Amorini story
Amorini Australia is a national wholesaler supplying joinery components to the kitchen and joinery industry. The business works with a network of regional distributors who serve both trade and retail customers.
To support this structure, Amorini searched for a design platform that could integrate directly with its tailored business management system. Designers working with distributors needed to create kitchen designs that could be exported in a specific file format to feed into Amorini’s ordering process.
In 2016, Amorini adopted Winner, after a recommendation from Cyncly (then Compusoft), and it quickly became an essential part of the business. More recently, the company upgraded to Winner Flex, benefitting from the cloud-based project management capabilities.
Chris Bosley, Director of Sales and Marketing at Amorini, explains:
“We’ve been using Winner for nine years and we’ve never looked back.”
Amorini’s design process had to meet two core requirements: it needed to produce high-quality visuals to support its trade partners, and it had to generate the right file output to work within its integrated business system.
The software Amorini was using at the time delivered on the technical front, but it didn’t offer the same quality of design or user experience that Winner could provide. After confirming that Winner could generate the same file format, Amorini made the switch.
“The real turning point was finding a solution that could match our technical needs while offering something better creatively. Winner gave us both.”
Since implementing Winner, Amorini has benefited from design software that brings together realistic visuals, catalogue-based ordering, and seamless integration with back-end systems. The business now has a single platform that supports both its internal processes and the creative work of its design partners.
“We’ve seen many good rendering tools and plenty of strong quoting platforms, but Winner is the first to combine both to this level. It’s the complete package.”
More recently, the introduction of Winner Flex has added even more value. The cloud-based platform means design files are no longer tied to individual machines, making it easier for designers to collaborate and stay productive wherever they are.
“It has made the whole process more efficient. Designers can access and share work without the limitations of traditional desktop-based software.”
By adopting Winner and then Winner Flex, Amorini Australia has achieved:
- Improved design efficiency, with designers able to create and share projects faster across the network
- Enhanced visual quality, enabling trade partners to present more compelling designs to their customers
- Stronger technical integration, streamlining the connection between front-end design and back-end ordering
- Increased flexibility, thanks to Winner Flex’s cloud-based functionality that supports remote collaboration
- Scalability for growth, with a solution that evolves in line with Amorini’s expanding operations and partner network
The benefits
Winner has brought noticeable improvements to how Barker Fleming’s showroom operates day to day, making the design process more efficient and customer interactions more engaging.
Looking ahead
By using Winner, Amorini has created a design process that fits its business model and gives its partners the tools they need to succeed. From faster workflows to stronger designs, the results speak for themselves.
“The direction the platform is heading in is exactly what we’re looking for. If we can continue to improve how we work and support our network, then that’s a win for everyone.”
Amorini sees strong potential in the continued development of Winner Flex and other connected tools like Spaces Flex. These updates are helping the business work faster and more efficiently, which is key as it continues to grow.
The business is also keeping a close eye on the role of new technologies in future developments. As the platform continues to evolve, Amorini is ready to grow with it, building on a long-standing partnership that puts efficiency, flexibility and great design at the centre of the business.
“We’re really excited to see where Winner goes next. Every improvement brings more speed and more realism, which makes a big difference for us and for our partners.”
Looking for a solution that enables faster ordering, better accuracy and fewer admin headaches? Explore Winner Flex and book a demo to see the software in action.
What Amorini Australia says
“Winner is the first platform we’ve used that delivers both strong visuals and the technical integration we need. It’s the complete package.”
“Winner Flex has made the whole process more efficient. Designers can access and share work without the limitations of desktop software.”
Chris Bosley, Director of Sales and Marketing, Amorini Australia
