The Haight Carpet story
For Haight Carpet & Interiors, consistency is everything. Whether customers are browsing online or visiting the showroom, they experience a thoughtful, well-curated journey. With RFMS, the team runs day-to-day operations efficiently and maintains a modern, professional process from lead capture to signed quote.
“Our website looks and matches our showroom… whether you view us online and then come in, or the other way around, it feels the same – and it should.” Mark VanderGiessen
As the business grew, Mark recognized that legacy tools like QuickBooks couldn't scale to meet the needs of a complex flooring operation. He needed a system that could manage everything – from lead tracking to estimate generation to customer sign-off – without delays or disconnects.
“Once you grow to any kind of size, you really have to have an all-inclusive system that can do everything.”
RFMS had been a fixture for decades, but recent challenges in marketing, lead management, and operational planning pushed the team to explore what more could be unlocked from the system.
Today, Haight Carpet uses a full suite of Cyncly products, including:
- Core RFMS system for business operations
- Measure Mobile to capture site measurements and generate accurate estimates
- CRM to manage leads and customer communication
- RFMS Mobile for real-time access and updates on the go
- Velocity website built through the Shop Flooring Network
“We use CRM to run the lead, Measure Mobile to create the estimate, and build a professional look the customer can sign off on… it’s all connected.”
By adopting RFMS apps and optimizing how they’re used, the Haight Carpet team now:
- Delivers professional, same-day quotes with Measure Mobile
- Tracks and nurtures leads with purpose using CRM
- Maintains brand consistency across web and showroom touchpoints
- Drives operational clarity and makes better decisions through training and Cyncly events
“Without RFMS? Terrible. Business would not run nearly as smoothly… I don’t know how others do it.”
Mark also notes that attending events like Cyncly Connect helps unlock forgotten system features and discover what's coming next – making the platform even more valuable.
The benefits
Powering a better customer journey
With decades of experience and a deep commitment to customer satisfaction, Haight Carpet & Interiors proves that long-term success comes from adaptability, professional systems, and a consistent brand. RFMS and Cyncly give Mark and his team the tools to keep moving forward with confidence.
