The City Carpets story
City Carpets Carpet One in San Rafael, CA is an established flooring retailer with a commitment to providing excellent customer service and a curated product experience.
The company is committed to redefining the floor shopping experience, with unique tools that offer a hands-on exploration of flooring possibilities, helping customers visualize the perfect flooring choices for their home.
Owner Leigh Bakhtiari has embraced Cyncly’s suite of solutions to bring her operations into the digital age – balancing deep community ties with modern tools to meet evolving consumer expectations.
Before adopting Cyncly’s solutions, Leigh was working with a system that had limitations.
“I needed help with inventory management and I needed something that was fully integrated with everything I was doing. I had a system that was written primarily for our business… it was doing sales tax and commissions, but I needed something that tracked inventory, receivables, payables, and customer information all in one.”
She knew her business needed a more robust, all-in-one platform that could scale and simplify her operations.
Leigh turned to RFMS over 30 years ago, starting with the DOS version, to support her operational needs. Today, she also uses Broadlume to elevate her customer experience online and reflect the value of her showroom digitally.
“I needed a website to show all the great products we have and help replicate the experience online. With Broadlume, customers can see what we have and drop products into a photo of their home.”
Key features she values include:
- Inventory and financial tracking through RFMS
- Product visualization and showroom mapping with Broadlume
- 360° Google Walkthrough of the physical store
- Room visualizer that allows customers to preview flooring in their space
With these solutions in place, City Carpets benefits from:
- Improved operational efficiency through centralized inventory and accounting
- A better customer journey that begins online and continues seamlessly in-store
- Digital tools that support consumer engagement across channels
While Leigh notes that not all customers arrive having used the visualizer, her team is integrating iPads in-store to showcase what’s possible and encourage broader usage.
“It’s still kind of new to a lot of consumers, but we’re using iPads now in the showroom to show what can be done.”
